Wash, lather, repeat…

📋 A “Winzardy Board” diagram is attached to this document (available in the studio workspace).

The company’s main asset is:

• Team
• Engine
  • By “engine” we mean a set of technologies, game mechanics and connecting systems
• IP
• Established processes
• Organizational infrastructure

In other words, we are first and foremost a game studio (a game-production factory).

Regardless of the main project’s success, the company’s product strategy does not change and always works:

• If the main project scales well, the company gets a free hand
• If the main project failed to scale, the company has assets that let it attract strong partners and repeat iterations

In practice our business looks like this:

• The core development team
  • Builds the engine and IP
  • Makes the main product
• Small R&D teams (3–4 people) that use the engine and IP (R&D teams for working with publishers)
  • Can quickly make quality prototypes (up to 1–2 months).
    • This is already available at the current stage: Product strategy (ARCHIVED) — Technical build (current stage)
  • Can iterate quickly and go through the soft-launch stage.
    • This will be available at the next stage: Product strategy (ARCHIVED) — Technical launch
    • However, completing the stage Product strategy (ARCHIVED) — Soft launch will significantly improve the speed and quality of iterations
  • Global launch also iterates quickly on the development side but requires expanding the team

As a result, by reusing our internal technology and IP we can build Mid-Core games quickly and cheaply (on the scale of Archero, Deep Rock Galactic: Survivor, etc.), and we have a competitive advantage in this.